The opposite of a controlled, monopolistic economy is a free economy, in which the marketplace allows people to assign values to the various products and services which are available. Value is, remember, subjective, not objective. In a truly free economic exchange, both buyer and seller come away winners. If value were objective rather than subjective, every economic transaction would produce a winner and a loser. Someone would have traded something of more value for something of less value. The best that could be expected would be a tie. But, since value is subjective, the value to me of my $20 is not as great as the bottle of medicine sitting on your shelf. To you, my $20 is more valuable than that bottle. We exchange, and both are winners.
Excerpt from "Pharmacy and Medical Interventions"
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